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DENVER—Frontier Airlines supporters are sticking up for the animals on the company’s planes.
Dozens of people with green and white balloons Thursday marched in downtown Denver to support keeping Frontier’s brand and “spokesanimals.”
Indianapolis-based Republic Airways Holdings Inc. was left with a hodgepodge of brands when it bought Frontier Airlines and Milwaukee-based Midwest Airlines last year. Now it’s studying a possible rebranding for the whole fleet.
Denver-based Frontier has described itself as a hometown carrier, and some employees are worried they’ll have to start over in building customer loyalty if the Frontier name and animals go away.
Frontier says Republic’s CEO is aware of the Denver rally.
