ap

Skip to content

Breaking News

A pedestrian passes a window display in a Primark shop in London, Wednesday, April 14, 2010. Discount retailer Primark hastily withdraws a padded bikini bra aimed at 7-year-olds after a tabloid newspaper made a front-page splash of complaints from children's advocates, who quickly get support from candidates in the upcoming national election. Primark's swift retreat is the latest victory for campaigners against the premature sexualization of children.
A pedestrian passes a window display in a Primark shop in London, Wednesday, April 14, 2010. Discount retailer Primark hastily withdraws a padded bikini bra aimed at 7-year-olds after a tabloid newspaper made a front-page splash of complaints from children’s advocates, who quickly get support from candidates in the upcoming national election. Primark’s swift retreat is the latest victory for campaigners against the premature sexualization of children.
PUBLISHED: | UPDATED:
Getting your player ready...

LONDON — A major British clothing retailer withdrew a children’s bathing suit from sale Wednesday after a front-page tabloid story criticized the store for selling padded cups on bikinis aimed at 7-year-olds.

“It’s a shame it was ever put on the shelves in the first place,” said Justine Roberts, founder of the Mumsnet, a parenting website that attracts a large, vocal audience. She praised the decision to pull the bathing suit from the shelves.

Announcing the immediate withdrawal of the product, Primark promised to donate any profits already earned from the item to a children’s charity. The product line, it added, “sells in relatively small quantities.” The Associated Press; AP photo

RevContent Feed

More in Business