Getting your player ready...
The Alabama football team isn’t exactly hurting for exposure, but the Crimson Tide will get a nice bump next weekend. NASCAR fans watching the Aaron’s 499 at Talladega Superspeedway on Sunday will be treated to David Reutimann’s No. 00 Sprint Cup car decked in crimson in honor of the Tide’s 2009 BCS title. Atlanta- based Aaron’s, which sponsors Reutimann’s team, said such exposure can be worth anywhere from $200,000 to $1 million. “The athletic department was beside themselves,” said Aaron’s sports-marketing director Rich Lamprey. The Atlanta Journal-Constitution
