The Denver Post has retained 82 percent of Rocky Mountain News subscribers 13 months after that newspaper closed, according to data issued Monday.
“A year ago, people said we would be lucky to retain 50 percent of Rocky Mountain News subscribers,” Bill Reynolds, the Post’s senior vice president of circulation, said in a statement.
In late October, The Post reported an 86 percent retention rate among News subscribers, but back then, some still hadn’t faced a renewal notice.
That is no longer the case.
“All subscribers have gone through at least one renewal since the Rocky closed, and I see no reason why they won’t renew again,” Post president and chief executive Jerry Grilly said.
For the six months ending in March, The Post reported Sunday circulation of 486,964, Saturday circulation of 389,334 and daily circulation of 333,676, according to the March publishers statement the newspaper filed with the Audit Bureau of Circulations.
Sunday circulation was down 1.7 percent, Saturday circulation down 5.1 percent and daily circulation down 2.1 percent compared with the six months from April to September.
Direct comparisons with the same period a year ago aren’t available because the News published its last edition Feb. 27, 2009.
Nationally, U.S. daily newspaper circulation fell 8.7 percent, while Sunday circulation fell 6.5 percent in an Oc tober- through-March, year-over- year comparison.
reported an average of 5 million unique visitors per month to its website during the past six months, a 15 percent increase over the previous six months. The Post said it has more website visitors, more Facebook fans and more Twitter followers than any other media outlet in the state.
Aldo Svaldi: 303-954-1410 or asvaldi@denverpost.com
