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CHICAGO — Corporate America is back.

Companies that do everything from making appliances to selling cruises are reporting strong first-quarter profits — not because of the layoffs many of them used to dress up last year’s earnings reports but because people are spending more.

The turnaround has yet to produce a dramatic increase in hiring, which isn’t expected until 2011 or later. But it provides emphatic new evidence that the economy has moved past the crisis and should continue to strengthen.

“We’re out of the woods for good,” says Joseph LaVorgna, chief U.S. economist at Deutsche Bank. “This is not just an arithmetic story. It’s a story of legitimate growth.”

Companies in the Standard & Poor’s 500 index have reported 76 percent higher operating earnings than a year ago — on pace to be the biggest year-over-year increase ever, according to S&P analyst Howard Silver blatt. Nearly half the companies in the index have reported earnings so far.

After a year and a half of hunkering down, people are buying expensive items such as electronics and furniture and dining out more, even though an unemployment rate of 9.7 percent clouds the recovery and the housing market is still hurting.

“They’ve saved some money, they’ve paid down debt, and at a certain point, you just get bored of eating frozen pizza and watching cable TV on a Saturday night,” said Barry Ritholtz, head of financial-research firm FusionIQ.

Consumer spending has risen for five straight months, retail sales for four, and restaurant sales surged this spring after being stagnant since 2008. Profits from those sales reflect a healthier economy, as opposed to the drastic cost-cutting that helped companies improve their bottom lines in recent quarters.

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