Here’s a solution for when you leave home for an afternoon on the trail and struggle between taking your driver’s license for fear of losing it and going into the wild as a mystery athlete while hoping nothing happens.
Started by a father and son 10 years ago, Road ID has developed a line of ID bracelets, shoe tags and dog tags ($20 to $30) with a sporty and sturdy look. Each Road ID is made of a stainless-steel plate that is engraved with your personalized text.
The reverse side of the Road ID “Interactive” version has unique serial and pin numbers for use by EMS to gain more medical info. The last lines on the front provide instructions on how first responders can access your Emergency Response Profile (ERP), which is available 24 hours a day.
Mike Wimmer got the idea after his two children, who are avid runners and cyclists, left home for the first time. “I was sitting at the kitchen table with my wife one night and said to her, ‘You know, one of our kids could be lying in a hospital right now and we wouldn’t even know it,’ ” Wimmer said.
Now the company in Kentucky has 30 employees and does business worldwide.
“Wearing ID gives you and your family peace of mind. We’ve had times when the family beat the victim to the hospital. Some athletes are going on long rides or runs, and you just don’t know what can happen out there.”
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