DETROIT — General Motors’ Buick brand will take another step toward attracting younger buyers with a small crossover vehicle to be built at a Michigan factory, a person briefed on the plan said. GM is starting to equip a plant in Orion Township, Mich., north of Detroit, to build the new vehicle, which will share underpinnings with the new Chevrolet Aveo subcompact, said the person, who asked not to be identified because plans have not been made public.
Spokeswoman Dayna Hart on Tuesday confirmed that GM is planning a small crossover vehicle that will look like a baby version of the Buick Enclave. Crossovers generally have the passenger room and storage capacity of a sport utility vehicle but are more efficient and handle better because they are built on car frames.
Buick executives are scheduled to brief reporters on plans for the brand at an event today near Detroit.
The company also has hinted at a compact Buick built on the same underpinnings as the Chevrolet Cruze sedan but has given few details. A similar vehicle is already on sale in China, where Buick is popular. The Cruze, built in Lordstown, Ohio, is scheduled to be in U.S. showrooms in September.
