NEW YORK — Gourmet may be dead as a magazine, but the brand lives on. Conde Nast, which closed the money-losing magazine last fall, said Tuesday it is launching a digital product called “Gourmet Live” for the iPad and other mobile gadgets.
The Gourmet app will include articles, menus, photos and video. It will have a yet-undetermined number of “producers” feeding it content rather than a traditional magazine staff of editors and writers. It will also have a strong social-networking component to spread the Gourmet name as far as possible on the Web.
Robert Sauerberg, the head of Conde Nast’s consumer-marketing division, said the app will be free to download and that Conde Nast will experiment with different business models. Users, for instance, may be able to buy access to collections of recipes. The Associated Press
