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KANSAS CITY, Mo. — Hallmark says a greeting card using Paris Hilton’s “that’s hot” catchphrase and image was meant as a parody. But the socialite apparently didn’t appreciate the humor.
The greeting-card giant and the hotel heiress reached a settlement in a 3-year-old lawsuit over the card, the company said Tuesday. The deal was sealed, and Hallmark spokeswoman Julie O’Dell declined to provide details. Hilton’s lawsuit had sought a half-million dollars.
Brent Blakely, Hilton’s attorney, said the case was significant in that it gave courts direction on how to judge a case dealing with the right of free speech versus the right of people to control and profit from their persona. The Associated Press
