TOKYO — Aiming to win back customer trust after its string of recalls, Toyota is offering American buyers of new Toyota- and Scion-brand vehicles two years of regular scheduled maintenance and 24-hour roadside assistance for free.
The plans, announced in a news release Wednesday from the automaker’s U.S. headquarters in Torrance, Calif., makes permanent a program that started last spring.
The move is aimed at restoring customer confidence after the Japanese automaker recalled more than 10 million vehicles worldwide over the past year for a wide range of problems, including gas pedals that got stuck.
Toyota made the program standard after 73 percent of customers who bought cars under the free-maintenance program said it improved their confidence in the company, the release said.
The program, which applies only to models bought in the U.S., covers models for two years or 25,000 miles, whichever comes first. The Associated Press
