NEW YORK — MySpace, the online social hub that has been fighting to stay relevant in the age of Facebook and Twitter, is overhauling its image and its website into an entertainment destination for its mostly younger audience. The social-networking pioneer, among the top Internet sites just a few years ago, now has its sights set decidedly lower.
Starting Wednesday and over the next month, MySpace will be relaunching its site to focus on giving users more ways to consume music, videos and celebrity gossip.
Entertainment has long been central to the MySpace experience, but over the years the site also was pulled in different directions as it dabbled in classifieds, job ads and even user reviews in a partnership with Citysearch as it pushed to become a social portal for the Web.
MySpace chief executive Mike Jones said the relaunch “pulls us out of the social-networking category” to become a social-entertainment destination. The Associated Press
