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SEATTLE — Inc. has begun allowing customers to give its Kindle e-books to others.

Before, customers could only give gift certificates to cover the cost of an e-book.

To receive a Kindle e-book gift, the recipient only needs an e-mail address, not necessarily a Kindle e-reader. Besides selling the e-reader, Amazon also offers a number of free applications that can be used to read Kindle books on gadgets such as laptops, tablet computers and smart phones.

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