STERLING HEIGHTS, Mich. — Chrysler wants to show the world that it’s serious about midsize sedans. After years of disappointing sales, the company on Monday launched production of the revamped Chrysler 200 — which replaces the Sebring — and the Dodge Avenger. The cars have new looks, new engines and hundreds of other changes designed to lure back customers who have fled Chrysler in recent years, scared off by its financial troubles and its reputation for poor quality.
Chrysler chief executive Sergio Marchionne said the company spent $300 million revamping the cars. Both go on sale this month, starting at just under $20,000.
The 200 represents the biggest change, starting with its name. Its predecessor, the Sebring, was redesigned in 2006 but fell far short of the competition in style, handling and power. The Associated Press
