BOULDER — The University of Colorado has finished its $780,000 branding project and will be phasing out its hodgepodge of logos, replacing them with a standard CU symbol.
The branding project that launched in 2008 took longer than officials anticipated, and changes in chancellor leadership at CU’s Boulder and Denver campuses contributed to the delays, said university system spokesman Ken McConnellogue.
The branding project was paid for with money from the president’s initiative funds, which is interest earnings on CU’s investments.
No tuition, donor or state funds were used to pay for the project, McConnellogue said.
CU officials say it’s important to send a consistent and unified message to alumni, donors, legislators and those in the community. Some at CU have raised questions about whether it’s the most effective way to spend CU’s money, though.
Brittany Anas, Daily Camera
