
Think you have an idea for jeans that are good enough to go straight to industry giant Wrangler’s lineup? Submit a video by Tuesday, and you have a chance to win $5,000 and get the design produced in a limited edition launching this fall. Contestants don’t have to actually create the denims, just produce a “short yet compelling” video explaining a unique jean idea and upload it to . Next, submissions will be narrowed down through a series of consumer voting rounds. Judging on the total number of votes received and originality, Wrangler executives will then select five finalists to go to company headquarters in Greensboro, N.C., to work with designers, merchandisers and marketing teams to produce their ideas. After this design period starting on April 19, the finalists’ work will be on for voting. The winner will be named April 26. More at . Photo provided by Wrangler


