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NEW YORK — After being rebuffed twice by the parent company of the New York Stock Exchange, Nasdaq and IntercontinentalExchange have intensified their fight to acquire the top U.S. stock market.

On Monday, Nasdaq OMX Group and IntercontinentalExchange said they are taking their unsolicited bid for the stock exchange directly to shareholders. They are starting an exchange offer to jointly acquire all of the outstanding shares of NYSE Euronext for $11 billion.

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