One hundred and thirty one years after George and Melvin Sinton founded Sinton Dairy, their name will be disappearing from milk cartons come August.
Lala USA, which bought Sinton in 2009 as part of its purchase of National Dairy, plans to rebrand Sinton and its other regional brands under the Borden name. The name change won’t impact the company’s 185 employees in the state, said Matt Conner, Sinton’s general manager, nor will it change where the milk comes from or anything else about the products.
Conner said Sinton is a strong brand in Southern Colorado, but isn’t as strong in the Denver area as it should be. Having a national brand backed by a national advertising campaign should help the company make inroads there and in other markets, he said.
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