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DALLAS — Pizza Hut last week became the first national pizza chain to launch an ordering application for the iPad. The nation’s largest pizza chain, based in Plano, Texas, also launched an app for smartphones running the Android system.
The move shows the company’s increasing focus on mobile ordering.
Its iPhone app, launched in 2009, has had 3 million downloads to date.
The new iPad app includes a GPS function that allows the iPad to find the closest Pizza Hut location, said Baron Concors, Pizza Hut’s chief information and digital officer.
Concors called mobile ordering the company’s primary growth channel “for the foreseeable future.”
