The Rockies have the worst ticket-sales staff in baseball, according to a study by Intelli Shop, a company that sends anonymous shoppers to grade employees. The San Diego Padres ranked highest. The results show that some baseball teams might improve ticket sales and the ticket-buying experience by following elementary sales techniques.
“It’s almost scary how many basic elements of Sales 101 these guys are missing,” said Chris Denove, IntelliShop’s senior vice president of research and analytics. “Not asking for a caller’s name, total lack of needs assessment, no effort to build rapport, never asking for . . . contact information.”
Greg Feasel, Rockies chief operating officer, said the team would take the criticism to heart: “Any opportunity we have to get better, we will take advantage of it.” Bloomberg News; Associated Press file
