Getting your player ready...
As liquidators work to clear books from its retail shelves, Borders Group Inc. is preparing for a sale that could enable the bookseller’s brand to live on even after its stores go dark.
Borders executives laid out plans to auction off the company’s intellectual property, including the website, at a Sept. 14 auction — an event that’s expected to attract offers worth millions of dollars.
In court papers filed Wednesday with the U.S. Bankruptcy Court in Manhattan, the company proposed to sell off the right to use Borders’ logo, its trademarks, customer membership lists and other intangible property. Dow Jones
