Getting your player ready...
ST. LOUIS — Budweiser gets a new look as it tries to revive weak sales in the U.S.
Anheuser-Busch unveiled a bolder, sleeker design for its cans Wednesday that puts a heavy emphasis on the “bowtie” design that it has made a focus in recent marketing.
It’s the 12th redesign since Anheuser-Busch began offering Budweiser in cans in 1936. The new cans will appear in the U.S. in coming weeks and in other countries later this year as the brewer tries to build the iconic U.S. brand’s sales in emerging markets.
Budweiser sales fell 2.3 percent worldwide last quarter, primarily because of a drop in U.S. consumption. The Associated Press
