A Twitter posting by Sports Authority Field at Mile High late this afternoon promised travelers on Interstate 25, “You might notice something a little different on your drive home today.”
Many did as they cruised past the new sign on the newly renamed football stadium.
The sign appears to be an off shade of the Denver Broncos’ burnt orange — something closer to Kansas Chiefs’ red, callers to radio sports talk shows said.
Moreover, it lacked prominent display of the sacred subtitle “At Mile High,” a tribute to the beloved Mile High Stadium, the Broncos venerable home until 2000.
Soon after the picture was posted, four users complained on the site. A Twitter user posted, “At Mile High. At Mile HIGH…”
Chill, Bronomaniacs.
The sign is just a temporary “banner” that holds a place until the permanent sign goes up in the next week or two, a spokesperson for The Sports Authority said this afternoon.
The new sign will include the sacred “At Mile High” and match the color of the Broncos uniforms, according to the company.
The Metropolitan Football Stadium District voted unanimously earlier this month to rename the stadium formerly known as Invesco Field at Mile High.
Sports Authority, an Englewood-based sporting goods giant, made a deal with the Broncos and Invesco Ltd. to take over the naming rights for at least the next decade, with an option to renew.
Sports Authority will pay an average of $6 million a year, with half going to the Broncos and half to the stadium district.
Joey Bunch: 303-954-1174 or jbunch@denverpost.com
