PORTLAND, Ore. — Starbucks hopes customers will be willing to pay at least $5 more when they stop in for their cup of Joe.
Starting Nov. 1, Starbucks will begin collecting donations of $5 or more from customers to stimulate U.S. job growth through its “Jobs for USA” program. The Seattle-based coffee chain is collaborating with the Opportunity Finance Network, a nonprofit that works with nearly 200 community development financial institutions to provide loans to small businesses and community groups. Starbucks says 100 percent of the donations will go toward loans for firms and organizations that can add jobs or stem job losses.
Starbucks declined to estimate how much money it plans to raise, but millions of people visit its nearly 7,000 company-owned U.S. stores each day. Customers who give will get a red, white and blue wristband that says “Indivisible.”
“This is about using Starbucks’ scale for good,” Starbucks chief executive Howard Schultz said. The Associated Press
