A Hollywood initiative that aims to revive home- video sales by enabling you to watch your purchased movies on multiple devices had a soft start Tuesday as Warner Bros. released “Horrible Bosses” without many of the hoped-for partnerships in place.
Several movie studios had intended to launch the UltraViolet system with an array of retailers and gadgetmakers to form an interconnected web of shared commerce. The concept was that you could buy a Blu-ray disc from Walmart and have a digital version streamed to you by cable giant Comcast Corp. without even removing the shrink wrap.
Today, when you buy a digital movie, you are typically restricted to watching on specific devices. The idea behind UltraViolet is to unshackle movies from those constraints. In reality, a back-end system to allow such seamless viewing across devices hasn’t been created. The Associated Press
