SAN FRANCISCO — EBay plans to add image-recognition technology to its mobile offerings, allowing shoppers to snap photos of items they covet — such as a cute dress a friend is wearing — that an eBay app will match up with similar items for sale on .
Speaking on the sidelines of eBay Inc.’s conference in San Francisco on Wednesday, chief executive John Donahoe said eBay plans to roll out the feature by year’s end. The San Jose, Calif.-based online marketplace operator has not yet decided which of eBay’s apps will get the feature; besides eBay Mobile, the company offers several others. It’s also not clear if the feature would work just for items like clothing and accessories or if it would eventually find any products on eBay.
The fashion section of already has a similar feature that lets users click to see clothing and bags that resemble what they’re checking out on the site.
The Associated Press
