Pabst Blue Ribbon has climbed from dive bars into the limelight as one of the hippest sips around.
Sponsoring offbeat events such as pond hockey tournaments and skateboarding contests, as well as branding tools like skis and skateshoes, the 167-year-old Milwaukee brewer is enjoying new life in the outdoor world. Witness the latest offering from the venerable brew: PBR snowboard bindings.
The iconic blue-ribbon label is now available on Union Binding Co. bindings, with all the progressive technology you would expect from Union: shift-on-the-fly forward lean, anodized aluminum heelcups and a lifetime baseplate warranty.
With a limited production run of only 200 bindings — sold out of its supply in two minutes — these things will be hot among the hipster snow surfers in 2011-12.
Get it: Check it at
Compiled by Jason Blevins, The Denver Post
