NEW YORK — Macy’s Inc. says it will open all of its namesake stores at midnight on Thanksgiving for the first time. It becomes the latest retailer to extend hours on Black Friday, the traditional kickoff to the holiday season.
More than 800 Macy’s stores will stay open for 23 hours and close at 11 p.m. on Friday, Nov. 25. Last year, Macy’s opened eight stores at midnight while the rest opened at 4 a.m.
Martine Reardon, Macy’s executive vice president of marketing, said the midnight openings are a response to customers’ requests.
“People want to shop through the night,” Reardon said.
In recent years, retailers have expanded their Black Friday hours and rolled out sales for the day weeks in advance. That’s in contrast to a few years ago when stores kept their discounts and hours secret until a few days before the Thanksgiving weekend. Retailers are responding to shoppers who like to map out their bargain-hunting strategies early.
The Associated Press
