The Denver Post’s shift to digital formats is accelerating and boosting overall readership, the latest circulation and online traffic numbers show.
“The new numbers clearly demonstrate that The Post is leading the way in delivering news and information in all the ways our readers want to receive it,” said Denver Post president and chief executive Jerry Grilly.
The Post’s average Sunday circulation rose 3.5 percent to 538,132 in the six months from April to September versus the six months from October 2010 to March 2011, according to the Audit Bureau of Circulations.
Average daily circulation counts rose 8.7 percent to 353,115 over that same period.
The Denver Post ranked 10th among U.S. newspapers for Sunday circulation and 14th in daily circulation in the latest reporting period. It also is the metro area’s leading media website.
Starting in October 2010, Audit Bureau of Circulations counts were expanded to include paid digital editions sent to readers, meaning a year- over-year comparison won’t be available until the next survey.
Website visits, digital editions and news applications for mobile devices are all growing in popularity.
Overall average monthly traffic to rose 8 percent to more than 40 million views per month in the April-to-September period versus the previous six months, according to Omniture.
More readers are receiving their news via mobile devices. The number of unique visitors to The Denver Post on tablets, such as the iPad, was up 327 percent, smartphone visits were up 160 percent, and e-reader visits were up 32 percent over the past six months.
Aldo Svaldi: 303-954-1410, asvaldi@denverpost.com or
