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ST. LOUIS — Anheuser-Busch is coming out with a sweeter, higher-alcohol-content version of Bud Light as the company builds on the popularity of one of its top beers.
Bud Light Platinum will come in a cobalt-blue bottle and will be 6 percent alcohol by volume, compared with Bud Light’s 4.2 percent, the company said.
The brewer said Thursday the product will hit shelves in late January.
A number of major brewers are struggling with beer sales stagnating in the U.S. as the economic downturn limits consumer spending. Parent company Anheuser-Busch InBev reported Wednesday that its profit rose from a year earlier even though it sold less beer around the world. The Associated Press
