Getting your player ready...
BOULDER, Colo.—Skiwear maker Spyder and Warren Miller Entertainment say they will continue working together for two more years, through 2013.
Spyder athletes appear in Warren Miller Entertainment’s latest ski and snowboard movie “Like There’s No Tomorrow,” and Spyder’s vice president of sales and global marketing, Russ Rowan, says the two companies are already working on segments for next year’s film.
Johnny Alamo of Warren Miller Entertainment says the partnership is all about strategic brand alignment, capturing footage of top athletes, and inspiring their shared customer base.
Both companies are based in Boulder.
