Tourist accommodations in Aspen and Snowmass Village boosted their overall occupancy rates this summer, but additional business came at a price — average daily rates sagged in both resorts, according to a report that examines business from May through October.
Occupancy in Aspen was 49.4 percent over that six-month period, compared to 45.7 percent for the same period last year — an increase of 8.1 percent, according to the Mountain Travel Research Program.
Snowmass Village accommodations had an occupancy rate of 27 percent this summer compared to 21.8 percent over the same period last year. That is an increase of 24.1 percent, research showed.
In both towns, many lodges, hotels and condominium complexes had to lower their rates to lure business. The average daily rate in Aspen dropped $6 from summer 2010, at $241 compared to $247 last summer. In Snowmass Village, the average daily rate fell to $107 this summer from $109 last summer.
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