DENVER—Insurance company Kaiser Permanente Colorado is offering cash to Coloradans to lose weight and keep it off.
Companies have been making similar offers to their employees for years as a way to reduce obesity in the workplace and lower health costs.
But Kaiser is taking it one step further and making the offer to any adult in Colorado through its Weigh and Win program. It’s one of the first in the nation to make such an offer to all adults.
Participants earn anywhere from $15 to $150 every three months to lose weight and keep it off.
Twelve kiosks with scales and a video camera to record progress are located in medical facilities, recreation centers, libraries and even a furniture retail store are located throughout the state.
