NEW YORK — In today’s digital age, it’s easy to send out an e-mail by mistake — even for a company that’s in the business of communication.
The New York Times thought it was sending an e-mail to a few hundred people who had recently canceled subscriptions, offering them a 50 percent discount for 16 weeks to lure them back. Instead, Wednesday’s offer went to 8.6 million e-mail addresses of people who had given them to the Times.
That was the first mistake. The second came when the Times tweeted this: “If you received an e-mail today about canceling your NYT subscription, ignore it. It’s not from us.” But the Times did send the original e-mail, Times spokeswoman Eileen Murphy said. “The initial tweet was in error, and we regret the mistake,” she added.
