INDIANAPOLIS — For the first time in three years, the Broncos have adjusted their ticket pricing for the 2012 season.
Roughly 45,000 seats at Sports Authority Field at Mile High will increase $2 to $15. At the same time, approximately 16,000 seats will have a price decrease of between $25 to $30 in the club sections, to $5 in the upper corners of the upper deck.
Add it up and the Broncos’ ticket price increase is 0.6 percent. In comparison, the Detroit Lions recently announced a ticket-price increase of 7.9 percent.
“When you consider our pricing in relation to other NFL teams, we feel good about our value proportion,” Mac Freeman, who heads the Broncos’ business department, said today at a downtown Indianapolis hotel. “We’ve listened to the fans this year and made pricing decisions based on that feedback data.”
A look at the Broncos’ new pricing schedule:
Section ……….. 2011 price … 2012 price … Increase/decrease
Lower sideline …….. $110 …….. $125 ………. +13.6 percent
Upper sideline ……… $63 ……… $65 ……….. +3.2 percent
Lower corners ……… $95 ……… $95 ……….. No change
Upper corners ………. $58 ……… $53 ……….. -8.6 percent
Lower end zone ……. $77 ………. $80 ………. +3.9 percent
Upper end zone …….. $42 ………. $45 ………. +7.1 percent
3rd level end zone ….. $77 ………. $80 ……….. +3.9 percent
Club Red Zone ……. $340 …….. $315 ………. -7.4 percent
Club Gray Zone ……. $280 ……. $250 ………. -10.7 percent
Club Blue Zone …… $230 ……. $185 ………. -19.6
Club Orange Zone … $180 ……. $150 ………. -16.7 percent
Club Purple Zone …. $150 …….. $150 ………. No change
Lower prime ………. $150 …….. $150 ………. No change<
