NEW YORK — You may like the food you buy, but is it “Great for You”? Wal-Mart plans to help its customers figure that out by adding a new green icon that reads “Great for You” to packaging of some of its house-brand foods.
The green-and-white seal, which shows the stylized outline of a human figure with its arms spread toward the sky, is part of a multiyear campaign the world’s largest retailer is undertaking to promote healthier products and fight childhood obesity.
Makers and sellers of food have come under scrutiny in the past for adding nutritional seals to the fronts of packages. The Food and Drug Administration said in 2009 that some companies used them misleadingly.
The FDA is developing standards for what health claims can be made on food packages, but Wal-Mart says its customers want the information now. Wal-Mart’s new seal starts appearing this spring.
The Associated Press
