BOULDER – — Craft brewers could be the next “must-see TV” if a Texas producer and Boulder’s Warren Miller Entertainment have their way.
Warren Miller Entertainment has partnered with Fort Worth-based Studios 121 to launch “Beer America,” an eight-episode TV series that would showcase the stories and characters behind six U.S. craft brewers and then follow them in their efforts to win medals at the annual Great American Beer Festival in Denver.
The producers have sent a production reel — which centers on Longmont’s Oskar Blues Brewery’s history, rapid growth and its founder’s laid-back and light-hearted approach to the business — to at least three TV stations.
The 8-minute, 28-second video also recently picked up some steam in the social media realm after Oskar Blues officials promoted their involvement.
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