Frontier Airlines new chief executive officer, David Siegel , has a lengthy to-do list after a month and a half on the job:
New fees for services where it makes sense, new seats for aircraft, new in-cabin entertainment possibilities, new economies on fuel-buying and -burning, new technologies, and new relationships with other airlines and Colorado political leaders.
And there’s that directive from shareholders at Frontier’s parent company, Republic Airways Holdings, to prepare the Denver-headquartered Frontier for a spinoff or sale late this year.
First and foremost says Siegel “we need to figure out how we can treat our best customer even better and give our price-sensitive customers options that they can choose from. That’s the tricky thing,” Siegel said in an interview today.
A major goal is transforming Frontier from a low-cost airline to an ultra-low-cost airline. Siegel said that can be done with greater efficiencies throughout the Frontier system and limiting distribution costs by convincing more customers to book flights on .
Siegel, an air industry veteran of two decades, said he is still putting his team together while internal studies are underway for items on his to-do list.
“I’m not ready to make announcements yet,” Siegel said. “We want to make sure we get it right.”
Ann Schrader: 303-954-1967 or aschrader@denverpost.com
