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D L.L. Bean in 1941
D L.L. Bean in 1941
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FREEPORT, Maine — He’s arguably Maine’s best-known native son, right up there with Civil War Gen. Joshua Chamberlain, poet Henry Wadsworth Longfellow and horror writer Stephen King. To his customers, he was simply known as “L.L.”

But as outdoors outfitter L.L. Bean celebrates its 100th anniversary, it’s still not 100 percent clear what its famous founder’s initials stood for. Was it Leon Leonwood Bean, as the company claimed for decades, or was it Leon Linwood Bean, as his grandson suggests?

The answer appears to be both.

Leon Gorman, L.L.’s grandson, said he was told that his grandfather was born Leon Linwood Bean.

“There was some incident that happened years ago. I can’t remember what it was. They misspelled Leon’s name from Linwood to Leonwood,” said Gorman, the company’s chairman. “L.L. was so taken by the new version of his middle name that he adopted it.”

His grave marker sheds no light on his middle-name preference; it says simply, “Leon L. Bean.” There’s no birth certificate, either.

David Sharp, Associated Press

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