NEW YORK — NBC said Wednesday that it has topped the $1 billion mark in advertising sales for the London Olympic Games.
That tops the $850 million in ad sales for the Beijing games in 2008 and is the biggest advertising haul ever for an Olympics, NBC said. Advertisers have plenty of options, since NBC Universal is showing 5,535 hours of the Olympics on NBC, Telemundo, cable affiliates MSNBC, CNBC and NBC Sports Group, and online.
The $60 million in digital ad sales triples what the network earned four years ago, said Seth Winter, executive vice president of sales for the NBC Sports Group.
The cost of advertising time per minute on NBC’s prime-time broadcast has increased by less than 10 percent, Winter said. That is where NBC gets its most money and biggest audience.
“Everyone who is on the air or wants to be on the air in the third quarter has to be on the Olympics,” he said.
