Coors Brewing Company — home of the “Banquet Beer,” (the tan can) “The Silver Bullet” (Colorado Kool-Aid), Colorado Native Lager (the faux microbrew, a.k.a. the micfraux breux), Killian’s (the Americanized Irish beer), Blue Moon (the bro version of Hoegaarden, Brogaarden) and many other mediocre adult beverages — is flexing its muscles.
, Coors has country star on a short leash. A short, hilariously corporate leash.
Aldean’s representatives have reportedly sent the following message to various country music stations throughout the US:
“Jason Aldean is in the process of signing an endorsement deal with the Coors Brewing Company. With that, he has changed the “Shiner Bock” line in the song “Take A Little Ride” to “A Couple Rocky Tops”. We respectfully request you exchange this version with the one you are currently playing.”
Krusty the Clown may or may not have delivered the hard blow to Aldean.
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John Hendrickson is the managing editor of Reverb and a multimedia journalist at The Denver Post. Follow him on , if that’s what you’re into.
