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Searching for your next position can be a little like being on a roller coaster ride. And, while roller coasters can be a thrill, no one we know is ever thrilled to be on the “job search ride.”

The job search brings with it ups and downs and twists and turns until you obtain your next job offer – and then it’s smooth sailing.

Knowing this is a plus. NOW is the time to adopt a sound strategy; one to help you to effectively deal with the inevitable ups and downs that accompany a search – Please see tips below:

See yourself as a product. As much as you are an individual, when it comes to looking for a new job, you’re also a “product” looking for the “right buyer.” What are your features and benefits? What differentiates you from similar products (job seekers)? What need does the buyer have and how will hiring you meet that need?

Seek out the right buyer. It is important to understand that not every product is right for every buyer. Realizing that your “product” isn’t right for every “buyer” can help you deal with the rejection that, unfortunately, is part of every job search.

Take control of your search. The Internet has revolutionized the job search in many ways. However, it has also made it easier to sit behind the computer all day, answering online ads and posting electronic resumes. The problem with this passive approach is that the vast majority of job opportunities are unadvertised. The jobs are not going to come find you; you have to go get them. All the statistics show that conducting an active search over a passive search yields better and faster results.

Realize every day is a chance to start fresh. Sometimes you need to give yourself a break for a day and then hit the job search road hard again the next day. There should be more active days than “taking-a-break” days in order to get to where you want to go. Remember, finding a job is a full-time job.

Don’t turn down an offer you haven’t received. Go to every interview meeting you can. Even if the job you’re interviewing for isn’t your exact dream job, each interview is an opportunity to continue to build your interviewing skills. If you get an offer for a job you don’t want, you can always turn it down, but on the other hand, don’t turn down an offer you haven’t received.

Identify new and varied networking prospects. Don’t put all your eggs in one basket. Look to connect with people from ALL walks of life – you never know who someone knows unless you meet, connect and ask.

Being positive distinguishes you from your competition. People would rather be around someone with a positive outlook than an individual with a negative one. Use this information to your advantage and present yourself as positively as you can at all times and especially during the interview.

Get support when you need it. The value of moral support when going through job transition cannot be underestimated. No one is an island – so identify your “support person.” This should be someone who can be both supportive and objective about your search.

Keep lines of communication open with your partner. Keep your partner in the loop so they know about your search activities – where your interviewing, who with as well as networking; that sort of thing. Your partner is on this ride with you, so providing routine updates can help them to better understand what’s going on – and maybe how to help.

Engage in healthy ways to alleviate stress. Job transition is change and all change, whether positive or negative brings stress. Take care of your health and also find healthy activities/outlets to alleviate this stress.

Momentum is key. Job search is a project that in order to be successful at requires a sustained effort and focus. Set goals – there are many small goals that build into your larger goal to find your next job. Keep going and don’t stop until this project is done.

For instance: Setting a goal to attend networking meetings to increase the number of your contacts by five each week.

– James Challenger is CEO of Challenger, Gray & Christmas Inc., global outplacement consultants based in Chicago.