Denver’s mayor, police chief and other local leaders on Wednesday will roll out a safety awareness campaign they hope will slow the high rate of auto-pedestrian collisions in the city.
Heads Up, as it’s called, is “a billboard campaign, but it’s so much more,” said Amber Miller, spokeswoman for the Michael Hancock. “It’s a citywide marketing campaign.”
Much of the campaign’s cost will be covered by sponsors, she said.
A press conference is planned at 1:30 p.m. in front of East High School on East Colfax Avenue, where and critically injured on Feb. 26. A 14-year-old was struck a few blocks away a few minutes later.
From Jan. 1 to April 24 auto-pedestrian crashes were up almost 35 percent since the same period in 2010. Hit-and-run cases are up 55 percent over each of the previous four years, The Denver Post reported on April 28.
