said Friday that it has selected to create its 2014 national advertising campaign.
The marketing strategy will include network TV, cable TV, radio, digital, social media, out-of-the-home and print advertising.
The announcement followed that will allow it to pay off existing investors and buy back some of its independent territories.
“We are very impressed with the Leo Burnett Group’s perspective on the Re/Max brand and the dynamics of the current housing market,” Margaret Kelly, CEO of Re/Max, said in a statement. “Together, we’ll be able to creatively demonstrate the Re/Max difference through superior customer service of our sales associates,.”
According to Re/Max, the new campaign will roll out in January with the goal of increasing Re/Max visibility and promoting the professionalism of Re/Max sales associates.
Gustavo Razzetti, EVP managing director of LAPIZ, an agency of the Leo Burnett Group, said the “face of the American consumer continues to evolve, especially in the housing market.
“As baby boomers become empty nesters an downsize, and emerging groups such as millenials and Latinos aspire to be homeowners, there will be considerable growth potential for Re/Max,” said Razzetti in a statement.
Howard Pankratz: 303-954-1939, hpankratz@denverpost.com or twitter.com/howardpankratz
