Getting your player ready...
SUNNYVALE, Calif. — Yahoo has refreshed its logo for the first time since shortly after the Internet company’s founding 18 years ago.
The new look unveiled late Wednesday is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, Calif., company hired Google executive Marissa Mayer to become Yahoo’s CEO 14 months ago.
Mayer has spruced up Yahoo’s front page, e-mail and Flickr photo-sharing service. The shopping spree has been highlighted by Yahoo’s $1.1 billion purchase of Tumblr.
The redesigned logo retains some of the elements of the old one, including the company’s official color, purple. “We knew we wanted a logo that reflected Yahoo — whimsical, yet sophisticated,” Mayer wrote on her Tumblr account.
