NEW YORK — What does the fox say? “Ka-ching,” at the moment, at least for some Halloween costume sellers.
Norwegian brothers Vegard and Bard Ylvisaker, known as Ylvis, elevated the woodland creature with a goofy video in September and have scored more than 150 million YouTube views of them prancing in fox suits and singing.
Spirit Halloween, with strong online sales and more than 1,050 stores across the country and Canada, is among those doing a brisk business in fox costumes with bushy tails and a furry head piece.
“Although fox is selling out, Twerkin’ Teddy is selling out even faster,” said Lisa Barr, the Halloween company’s senior director of marketing, referring to the more modest companions of the barely dressed Miley Cyrus at the MTV Video Music Awards.
