Co-founders Jennifer McGlincy, left, Tracy Bozarth and Stephanie Richards. (Steve Peterson, Special to The Denver Post)
, Denver’s only online, interactive “lifestyle community” offering “carefully curated” fashion and entertainment news, along with cultural insight, went live at a party held on the pool terrace of the .
The event, a benefit for the , was the seventh in a series of eight pool parties that the hotel hosted this summer.
The final one, Summer’s End Soiree, is from 6-9 p.m. today. It is being presented by organizers of the as a benefit for the .
Co-founded by Tracy Bozarth, Jennifer McGlincy and Stephanie Richards, Dandizette launched its BETA testing in February from Mercedes-Benz Fashion Week in New York.
Suzie and Kevin Kaufman were among the launch party guests. (Steve Peterson, Special to The Denver Post)
“Tonight we bring the magazine to life,” Bozarth said. “We’ll be covering everything that’s dandy in Denver.”
Dandizette’s one-of-a-kind multi-media platform includes user-generated content in the form of a lookbook and the ability for visitors to earn points that are redeemable for services, goods and experiences in Denver.
Melissa Kreps, left, and LipBar founder Debbie Hartung. (Steve Peterson, Special to The Denver Post)
Richards, the managing editor, explained that during BETA testing users had to register to access content. “We are so excited that will no longer be the case,” Richards said. “Everyone can now access our highly curated, cutting-edge and intelligent content without registering.”
Registration is required, though, to earn points.
“By commenting on articles, sharing content to social media networks, uploading photos to the lookbook and liking posts, users accumulate points that are redeemable for amazing deals at salons, boutiques, florists, restaurants, and cultural experiences in Denver,” said McGlincy, the editor-in-chief. “The list is growing every day.”
The party also allowed the 200-some guests to enjoy cocktails from while shopping at popup shops hosted by , , and .
There also was a performance by and music from , and an art display courtesy of .
The Hannah Kahn dancers. (Steve Peterson, Special to The Denver Post)
Guests included several of Bozarth’s former Neiman Marcus Cherry Creek colleagues, including Nancy Sagar and Mary Etta Curtis; Andrea Ackerman, who, like Curtis, is on the board of ; Dr. Christine Rodgers; Jessica Keegan, marketing and sponsorship specialist for the ; Adam Daurio, executive director of the SaddleUp! Foundation, and his wife, Jennifer; and Jim Guttau, the hotel’s director of public relations.
Fashions from A Line Boutique. (Steve Peterson, Special to The Denver Post)
Joanne Davidson: 303-809-1314, jdavidson@denverpost.com and @joannedavidson on Twitter
