Marijuana advocates, frustrated with what they say are ineffective state-backed ad campaigns to promote responsible pot use, Wednesday.
The first ad , on a billboard at West Eighth Avenue and Federal Boulevard in Denver, shows a red-haired woman sitting on a hotel-room bed with her face in her hands. “Don’t let a candy bar ruin your vacation,” the billboard says. “With edibles, start low and go slow.”
The message is a not-at-all-veiled jab at New York Times columnist Maureen Dowd, who had while visiting Colorado.
Marijuana advocate Mason Tvert said the billboard treats marijuana consumers like people capable of making responsible decisions with cannabis, as long as they’re educated about it. He contends , such as the new youth-prevention campaign, do the opposite through or scare tactics.
But Mark Salley, a spokesman for the state health department, said the department is pleased with the results of that campaign.
“It’s been effective in starting a conversation about potential risks to youth from marijuana,” he said.
The Associated Press contributed to this report.
