NEW YORK — Looking for the holiday season’s hot toys, like anything related to Disney’s “Frozen”? Or maybe you’re not picky and just looking for deals?
Toy sellers are increasingly catering to time-starved, budget-conscious shoppers with new features on websites or improved layouts in the toy aisle.
And you can expect more bargains than last year. Online king says it will be offering more discounts on toys.
In addition, Amazon’s annual holiday toy list adds commentary from its product experts on the latest trends. You can browse through new categories like “Mom Picks” or “Classic” brands.
Toys R Us’ website has a new “gift finder” that features top gifts for every toy category and allows shoppers to easily search items by age group and price range, among other factors.
Toys R Us has also launched two shops this holiday season at the front of its stores. One features new, hot products. The other one: Gift Express, which caters to grab-and-go customers with items for $30 or less. “Shoppers need to be strategic,” says Chris Byrne, content director at TTPM, a toy review site. “You know the hot toys are going to sell out early, so buy those first. Then wait for the other things to be on sale.”
