“The Sports Show,” Woody Paige and Les Shapiro
Woody Paige and Les Shapiro hunker down in a man cave on a new online offering from Denver Post TV, discussing all things sports, live from the Post newsroom, weekdays 1-3 p.m.
Think sports-talk radio for the internet.
Post veteran Paige and CBS4/ESPN Radio Denver sportscaster Shapiro discuss Colorado sports, accompanied by pop-up commercial ribbons. Unlike the Post’s journalistic product online, they’ll be open to product placements, talent mentions, and traditional radio ad gimmicks. The venture is a production of The Sports Show LLC (Paige, Shapiro and others) and will split advertising 50-50 with The Post.
In a “soft-launch” show making the rounds, they talk product placement and subliminal advertising (namely a Nike swoosh for the Bronco horse’s nostril). “There are swooshes all over this uniform and I don’t think it’s right! I think Nike put one over on the Broncos and everyone else,” Paige declares in .
Guests will include sports personalities, athletes, Denver Post sports staff, politicians, comedians and more. “Viewers will be able to interact live with the show via phone call-in, Twitter and Facebook,” said Tim Rasmussen, the Post’s Assistant Managing Editor-Photography and Multimedia. “In February we will be able to have guests live on the show via SKYPE.”
Viewers can interact via and .
