Part of the care package delivered to the Broncos quarterback (provided by Left Hand Brewing)
The marketing stunt is part of the craft beer playbook.
With so many breweries competing for attention in a crowded marketplace, a clever, well-timed and executed publicity grab can cast attention, however fleeting, on a business.
When Denver Beer Co. lost one of those interstate football bets between breweries, the owners donned body paint and took a winter dip in the South Platte River – and did it on a frigid day. Of course, .
And who could forget Wynkoop Brewing’s , which began as an April Fool’s Day prank and then became a reality — a stroke of marketing genius.
This year’s prize goes to Left Hand Brewing, which outsmarted every other Colorado brewery by in response to Peyton Manning professing his thirst for a Bud Light after a January playoff win.
Our blog post about the Monday morning quarterbacking was far and away the most-read on First Drafts this year.
Pete Coors, chair of the Molson Coors Brewing Company and Chairman of MillerCoors, sat down with the Denver Post and talked about the ever-changing beer landscape.
Another post related to big beer came in second. Blog contributor Jeremy Meyer sits on the Post’s editorial board, and he took the opportunity when Coors was visiting to discuss efforts to recruit the 2016 Republican National Convention to Denver. Coors’ bafflement about the growth of craft beer in the recession struck a nerve.
Other popular posts included Trinity Brewing owner Jason Yester’s , an , always popular Great American Beer Festival coverage, an over Left Hand’s attempt to trademark the term “Nitro,” and .
The full Top 10 list …
